Cookies Policy

Cookies and Apps

At Foberry, we use cookies and web beacons to improve our website functionality, enhance your shopping experience, and provide personalized content.

Session Cookies: These are temporary cookies that expire once you close your browser. They help us remember your actions during a single session, such as items added to your shopping cart.
Persistent Cookies: These cookies remain on your device until you delete them. They allow us to remember your preferences (e.g., language, region) and improve future interactions.
Third-Party Cookies: These cookies are placed by third-party services like Google Analytics, which help us understand website traffic, user behavior, and campaign performance.
Web Beacons: Web beacons (also known as pixel tags) allow us to monitor whether our emails are opened and track the success of online marketing campaigns and to analyze how users interact with our emails and website.

You can manage cookies through your browser settings, although disabling cookies may affect the functionality of our website and may not provide you the best user experience while using the website.

Hotjar Tracking App

Hotjar is an analytics and feedback tool that helps us understand how users navigate and interact with our website. By recording user interactions, Hotjar provides valuable insights into how our pages are used, such as which elements are clicked, how far users scroll, and other behavioral patterns. This data is used solely for optimizing the site’s performance and improving the overall user experience.

Hotjar collects both interaction data and user feedback data through various tracking methods:

Heatmaps: Hotjar records heatmaps to track user clicks, taps, and scrolling behavior. This helps us understand which sections of our pages get the most engagement and which parts of the site might need design improvements.

Session Recordings: Hotjar tracks individual browsing sessions to capture how users navigate through the site. This includes tracking mouse movements, clicks, page scrolls, and page exits. These recordings are entirely anonymous and do not capture personal data.

Funnel Analysis: Hotjar helps us track how users move through our checkout process or other critical conversion points. This data helps us identify where users drop off during their journey and how to optimize these points for better performance.

Form Tracking: Hotjar tracks user interactions with forms on our website, allowing us to see where users experience difficulties or abandon the form. This helps improve form completion rates and the overall user experience.

Feedback Polls and Surveys: Hotjar enables us to collect real-time feedback through on-site surveys and polls. This data helps us understand user satisfaction and gather suggestions for improvement.

How Foberry Uses Hotjar Data

Foberry uses the insights collected by Hotjar to improve user experience in the following ways:

Website Optimization: By analyzing heatmaps, session recordings, and scroll data, we identify areas that may need better design or content to improve navigation and usability.
Conversion Rate Optimization: Funnel analysis helps us pinpoint where users drop off during critical points, such as during checkout, enabling us to optimize the user journey for a smoother experience.
User Feedback Analysis: Feedback from on-site surveys and polls allows us to respond directly to customer concerns and implement changes that align with user preferences.
Form Improvement: Data on form interactions helps us simplify and optimize forms, improving the user experience when submitting orders, signing up for newsletters, or entering details during checkout.

Hotjar Tracking Timeframes

Here is a detailed timeframe for how long each type of data collected via Hotjar is retained:

Heatmaps: Retained for 12 months.
Session Recordings: Retained for 12 months.
Funnel Data: Retained for 12 months.
Form Interaction Data: Retained for 12 months.
Survey and Poll Data: Retained for 12 months.

After these timeframes, the data is either archived or deleted, depending on the insights derived and their relevance for future site enhancements.

Anonymity and Data Protection

Hotjar does not record any personally identifiable information (PII) during session recordings. Personal information such as email addresses, names, and payment details are either excluded from recordings or anonymized. We ensure compliance with data protection regulations, and user anonymity is preserved at all times.

Opting Out of Hotjar Tracking

You can opt-out of Hotjar tracking by adjusting your browser settings or using Hotjar’s opt-out feature directly on their website. Opting out will prevent Hotjar from collecting data during your sessions on Foberry’s site.

Hotjar Opt-Out Page: https://www.hotjar.com/legal/compliance/opt-out

Facebook and Instagram Tracking Policy

At Foberry, we utilize tracking technologies from Facebook and Instagram to optimize our advertising efforts and enhance your overall experience on our website. These tools help us deliver targeted ads, measure ad performance, and understand how users interact with our brand on these platforms. This policy outlines the details of how we use Facebook and Instagram tracking, the data collected, and the timeframes for retaining and processing this data.

When you interact with Foberry on Facebook, Instagram, or our website, certain data is collected through tracking technologies such as pixels and cookies. These tracking methods collect both behavioral and user data to deliver personalized and relevant content.

Facebook Pixel: A small snippet of code placed on our website that tracks user behavior, such as page views, clicks, purchases, and form submissions. The pixel allows us to retarget users with relevant ads and track conversions.
Instagram Tracking: Instagram, through Facebook’s ad platform, uses similar technologies to track your interactions, such as clicking on our ads, liking posts, or following Foberry on Instagram. Data collected through Instagram is linked to Facebook’s advertising system.

The specific types of data collected through Facebook and Instagram tracking include:

User Actions: Page views, button clicks, purchases, and form submissions on our website.
Device Information: Data about your device, including the operating system, browser type, and IP address.
Ad Interactions: How you engage with our ads on Facebook and Instagram, such as whether you clicked on an ad, liked a post, or followed our page.
Demographics and Interests: Facebook and Instagram provide us with aggregate data about users’ demographics, locations, and interests, which helps us target our ads more effectively.

How We Use Facebook and Instagram Tracking Data

We use the data collected by Facebook and Instagram to improve your experience and ensure our advertising is relevant to you. Specifically, the data is used for:

Targeted Advertising: Facebook Pixel allows us to show you tailored ads based on your previous interactions with our website. For instance, if you viewed a product but did not complete a purchase, we may show you an ad with that product.
Conversion Tracking: We use data from Facebook and Instagram to track how successful our ad campaigns are. This includes tracking actions like purchases, newsletter sign-ups, or visits to key product pages.
Audience Creation: Facebook and Instagram data helps us create lookalike audiences or retarget users who have previously engaged with our website, ensuring that our advertising is more effective and reaches relevant users.
Ad Performance Measurement: Facebook and Instagram tracking allows us to measure the effectiveness of our campaigns in real-time, giving us insight into what works and where improvements are needed.

Timeframes for Data Retention

The data collected via Facebook and Instagram tracking tools is retained for specific timeframes:

Website Pixel Data: Data collected by the Facebook Pixel is retained for up to 180 days. After this period, it is either deleted or anonymized.
Ad Interaction Data: Facebook and Instagram retain ad interaction data (e.g., clicks, likes, shares) for up to 90 days, after which it is aggregated or anonymized for long-term analysis.
Custom Audiences Data: Any custom audience created based on user interactions with our website or social media platforms is kept for up to 180 days, unless you opt out of targeting or data collection.
Device and Browser Information: Device data, such as IP addresses and browser information, is retained for up to 90 days to help us optimize the website experience and ensure security.

User Privacy and Data Protection

Facebook and Instagram take measures to protect your data in compliance with applicable privacy laws. While we receive aggregate insights and performance metrics, your personal data remains secure and is not shared directly with us. Users can manage their data and privacy preferences directly within their Facebook and Instagram account settings.

Facebook Ad Preferences: Users can view and control how their data is used for advertising purposes by visiting their Facebook Ad Preferences.
Instagram Ad Settings: Instagram users can adjust their advertising settings through their Instagram account, managing ad preferences and personal data usage.

Opt-Out and Control

You have control over the use of your data for targeted ads and can opt out of Facebook and Instagram tracking through several methods:

Facebook Account Settings: Manage your privacy settings by going to your Facebook Settings and choosing how your data is used for ads.
Instagram Account Settings: Control your ad preferences via your Instagram account settings.
Browser-Based Control: You can disable cookies and tracking mechanisms through your browser settings. Additionally, using privacy-focused extensions like Ghostery or AdBlock can block pixels and cookies from tracking your activity.

Google Analytics 4 (GA4) Tracking Policy

At Foberry, we use Google Analytics 4 (GA4) to track and analyze how visitors interact with our website. GA4 helps us gain insights into user behavior, measure the effectiveness of marketing campaigns, and optimize our website for better user experiences. This tracking policy explains how we use GA4, the types of data collected, and the retention timeframe for each aspect.

What is Google Analytics 4 (GA4)

GA4 is a web analytics tool that provides comprehensive data on how users engage with our website. It collects information through tracking technologies like cookies, and automatically logs user interactions. GA4 offers insights across multiple devices and platforms, allowing us to understand user journeys more effectively and improve our services.

Types of Data Collected by GA4

GA4 collects a range of data related to website performance and user behavior:

User Data: Information such as geographical location, device type, browser type, and operating system. GA4 may also track the user’s language preferences and screen resolution.
Behavioral Data: Tracks user interactions with the website, including page views, time spent on pages, clicks, scroll depth, video plays, and form submissions.
Event Data: GA4 captures event-based data such as purchases, product views, add-to-cart actions, and conversions (i.e., when a user completes a specific goal like submitting a form or making a purchase).
Traffic Sources: Tracks how users arrive at our website (e.g., through search engines, social media platforms, email campaigns, or paid ads).
User Engagement: Monitors how users interact over time, including return visits, time spent on the site, and interactions with specific elements like buttons or links.
Demographic and Interest Data: Aggregated data regarding user demographics (e.g., age, gender) and interests based on Google’s advertising features.

How Foberry Uses GA4 Data

Foberry uses the insights provided by GA4 for several key purposes:

Website Optimization: GA4 helps us identify which pages or elements of our site are performing well and which areas require improvement. This allows us to make data-driven design changes to enhance user experience.
User Behavior Analysis: By understanding how users navigate our site and what actions they take, we can refine content, improve navigation, and make the website more intuitive.
Marketing Campaign Analysis: GA4 tracks the effectiveness of marketing campaigns by measuring user interactions and conversions. This data helps us allocate resources more effectively and target our marketing efforts where they yield the highest return.
Cross-Platform Tracking: GA4 enables us to track user journeys across devices and platforms (e.g., desktop, mobile, tablet), ensuring that we can understand how customers interact with Foberry on multiple devices.
Audience Segmentation: GA4 allows us to create segments of users based on behavior, demographics, or traffic sources, which helps us tailor marketing campaigns to specific audiences.

Data Retention and Timeframes

GA4 offers flexible data retention options that allow us to store user and event data for different timeframes. Foberry adheres to the following data retention policies:

User Data: GA4 allows us to retain user-level data (e.g., device information, demographics, and interests) for 14 months. After this period, the data is anonymized or deleted from GA4 systems.
Event Data: Data related to specific events (e.g., purchases, page views, button clicks) is stored for up to 14 months by default. After this period, GA4 either anonymizes or deletes this data.
Aggregated Data: Aggregated reports (non-personal, anonymized data) are available indefinitely in GA4. These reports help us maintain long-term insights into website performance without compromising user privacy.
Custom Reporting Data: Any custom reports or metrics created within GA4 are also retained for up to 14 months, depending on the underlying user data. Aggregated custom reports remain accessible as long as needed.
Demographics and Interest Data: This data, collected from users who have enabled Google Ads’ personalized advertising, is retained for 14 months before being anonymized.

User Privacy and Data Protection

Google Analytics 4 follows strict data protection guidelines to ensure user privacy. No personally identifiable information (PII), such as names, email addresses, or payment details, is collected or stored through GA4. Instead, GA4 provides anonymized and aggregated data that helps us analyze user behavior without compromising privacy.

Foberry also ensures that all user data collected through GA4 complies with relevant data protection regulations, including the General Data Protection Regulation (GDPR) and California Consumer Privacy Act (CCPA). We have implemented IP anonymization in GA4 to ensure that full IP addresses are not stored or used for tracking purposes.

Opting Out of GA4 Tracking

Users have control over the data collected by GA4 and can opt out of tracking if they prefer not to be included in our analytics. There are several ways to opt out:

Google Analytics Opt-Out Add-On: Users can install the Google Analytics Opt-Out Browser Add-On, which prevents their data from being collected by Google Analytics.
Browser Settings: Users can disable cookies or adjust their browser settings to block tracking technologies used by Google Analytics.
Advertising Settings: Users can control their data by adjusting their advertising preferences on Google by visiting the Google Ad Settings page.

Foberry Google Ads Tracking Policy

At Foberry, we use Google Ads to optimize our online advertising efforts and track the effectiveness of our campaigns. Google Ads tracking allows us to deliver targeted ads to potential customers, measure conversions, and refine our marketing strategies based on user interactions. This policy outlines how we use Google Ads tracking technologies, the types of data collected, and the retention timeframes for each aspect.

What Is Google Ads Tracking?

Google Ads tracking uses technologies such as Google Ads Conversion Tags and Google Ads Remarketing Tags to track user actions and interactions with our ads. These tools help us understand the performance of our ads by monitoring key metrics like conversions, click-through rates, and user behavior on our website.

Conversion Tracking: This enables us to see how many users who clicked on our ads complete specific actions, such as making a purchase or signing up for a newsletter.
Remarketing Tracking: Remarketing allows us to display ads to users who have previously interacted with our website, reminding them of products or services they showed interest in.

Types of Data Collected by Google Ads Tracking

Google Ads collects various types of data to help us measure the effectiveness of our ads and optimize our marketing efforts:

User Interactions: Data is collected when a user clicks on one of our ads or views our website after seeing an ad. This includes actions like purchases, sign-ups, page views, and form submissions.
Device and Browser Information: Google Ads tracks the type of device (mobile, tablet, or desktop), browser type, and operating system used by the user. It may also collect data such as IP addresses and device identifiers to ensure accurate tracking.
Demographic and Interest Data: Google Ads provides aggregated data about the users interacting with our ads, including demographic information (age, gender) and user interests, based on their previous online activities.
Location Data: Google Ads tracks geographical information to help us understand where our ads are being shown and how users from different regions are interacting with our ads.
Traffic Sources: Tracks whether users arrived on our website directly from Google search results, through a Google display ad, or other traffic sources like organic search or referral links.

How We Use Google Ads Data

The data collected through Google Ads tracking is used in several ways to enhance the effectiveness of our advertising and improve user experiences:

Ad Targeting and Personalization: We use the data collected to show relevant ads to users based on their behavior, interests, and demographics. This ensures that our ads are displayed to the most appropriate audiences, increasing the likelihood of engagement and conversions.
Conversion Tracking and Optimization: Google Ads tracking allows us to monitor how well our ads convert users into customers. We track actions like purchases, newsletter sign-ups, or product views to optimize our ad campaigns and ensure a higher return on investment (ROI).
Remarketing: We use remarketing tools to target users who have visited our website but did not complete a specific action (e.g., adding an item to their cart but not purchasing). By serving ads to these users again, we aim to encourage them to return to our site and complete the action.
Ad Performance Analytics: The data helps us measure key metrics such as click-through rates (CTR), cost per click (CPC), and conversion rates. Based on this analysis, we can adjust our bids, target different keywords, or modify ad content to improve performance.

Timeframes for Data Retention

Google Ads allows for flexible data retention policies to ensure compliance with privacy regulations. The following are the key timeframes associated with the retention of Google Ads data:

Conversion Data: Data related to specific conversions (e.g., purchases or form submissions) is retained for up to 90 days. This allows us to track the success of ad campaigns and attribute conversions to particular ads.
Remarketing Data: Remarketing data, which tracks users for retargeting purposes, is retained for up to 540 days. During this period, we can show personalized ads to users who have interacted with our site.
Aggregated Reporting Data: Non-personal, aggregated data used for reporting and analytics may be retained indefinitely, as it does not contain any identifiable information.
Demographic and Interest Data: Data used for audience segmentation based on demographics and interests is retained for 90 days after a user interacts with our ads. After this period, the data is anonymized.
Search Query Data: Google Ads keeps search query data (keywords that users enter into Google that lead them to our ads) for 13 months, allowing us to analyze trends and optimize keyword targeting.

User Privacy and Data Security

Google Ads takes user privacy seriously and follows strict security measures to protect user data. All data collected is aggregated and anonymized where possible. Personal information, such as names, email addresses, or payment details, is not collected by Google Ads without explicit user consent.

At Foberry, we ensure that any personal information collected through Google Ads complies with privacy laws such as the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA). Users are given the option to consent to or opt out of Google Ads tracking, and we do not use sensitive data for targeted advertising without explicit permission.

Opting Out of Google Ads Tracking

Users have several options to opt out of Google Ads tracking and control their data:

Google Ads Settings: Users can visit the Google Ads Settings page to manage how their data is used for personalized ads. This includes opting out of targeted ads based on their interests or demographic data.
Google Analytics Opt-Out Browser Add-On: By installing the Google Analytics Opt-Out Browser Add-On, users can prevent Google Ads and Analytics from collecting data during their web sessions.
Browser Settings: Users can adjust their browser settings to block cookies or tracking technologies used by Google Ads. This may reduce the amount of data collected for personalized ads.
Ad Personalization Control: Google provides users with the option to control ad personalization across all Google services. By visiting Google’s Ad Personalization Settings, users can turn off personalized ads and manage how their data is used.

Foberry Microsoft Clarity Tracking Policy

At Foberry, we use Microsoft Clarity to track and analyze user interactions on our website. This tool helps us understand how visitors engage with our site by providing insights into user behavior, clicks, scroll depth, and areas of interest. The following tracking policy outlines how Microsoft Clarity collects data, the types of information tracked, and the retention timeframes for each aspect of the data.

1. What is Microsoft Clarity?

Microsoft Clarity is a web analytics tool that provides heatmaps, session recordings, and insights into user behavior on our website. Clarity enables us to:

Visualize user interactions with our website.
Identify potential issues users face, such as page load times or interaction difficulties.
Analyze how effectively our design and content guide users through their journey on our website.

The goal of using Clarity is to improve the overall user experience by addressing issues that prevent smooth navigation, and to optimize our content and interface for better engagement.

Types of Data Collected by Microsoft Clarity

Clarity collects a range of information that allows us to monitor and analyze website usage. The types of data collected include:

User Interactions: Clarity tracks user actions such as mouse movements, clicks, scroll behavior, and page views. This includes heatmaps that visualize the most-clicked or scrolled areas on a page, allowing us to understand user engagement patterns.
Session Recordings: Microsoft Clarity records user sessions, enabling us to replay how users navigate through our website. These recordings help us identify issues like confusing navigation or non-responsive elements.
Device and Browser Information: Data about the user’s device type (e.g., desktop, tablet, or mobile), browser, and operating system is collected to ensure our site performs consistently across platforms.
Traffic Sources: Clarity tracks how users arrived at our website, including referral links, organic search, or paid ads. This helps us measure the effectiveness of our marketing campaigns.
Error Tracking: Clarity monitors JavaScript errors and other technical issues users might face while interacting with the site. These errors are reported, allowing us to quickly address any technical problems.
Scroll Depth: The tool captures how far users scroll down a page, helping us understand which content is engaging and which might be overlooked.

How Foberry Uses Microsoft Clarity Data

We use the data collected by Microsoft Clarity to enhance the overall user experience and improve website performance. Specifically, Clarity data helps us:

Optimize User Experience: The insights gained from Clarity allow us to identify areas where users encounter problems, such as difficult-to-use navigation or confusing content. We can then make changes to improve ease of use.
Refine Content Strategy: Heatmaps and session recordings help us understand which content sections or products attract the most attention. This data informs our content strategy, ensuring we highlight the most engaging elements.
Improve Conversion Rates: By analyzing user behavior during their sessions, we can identify potential roadblocks that prevent users from completing conversions (e.g., purchasing a product or signing up for a newsletter). We can then optimize the site to make the conversion process smoother.
Debugging and Technical Fixes: Clarity helps us identify and resolve technical issues, such as slow load times, broken links, or JavaScript errors, ensuring that users have a seamless browsing experience.

Timeframes for Data Retention

Microsoft Clarity allows us to configure the retention period for various types of data collected. Below are the retention timeframes for key data points:

Session Recordings: User session recordings are retained for up to 90 days. After this period, session data is anonymized or deleted, ensuring that we maintain user privacy while still retaining insights for analysis.
Heatmaps and User Interactions: Heatmap data, which aggregates user click and scroll behavior, is retained for up to 6 months. This allows us to analyze trends over time and assess long-term engagement patterns.
Error Logs: Clarity retains data related to JavaScript errors and other technical issues for 30 days, ensuring that we can address issues promptly.
Aggregated Reports: Aggregated data and reports, which do not contain personal information, may be retained indefinitely. These reports help us track long-term performance and user behavior trends without compromising user privacy.
Device and Browser Information: Information related to user devices and browsers is retained for up to 6 months. This ensures we can track any trends or issues associated with specific platforms over a reasonable period.

User Privacy and Data Protection

Microsoft Clarity adheres to strict data protection standards and prioritizes user privacy. The tool does not collect personally identifiable information (PII) such as names, emails, or payment information unless explicitly provided by the user. Instead, Clarity aggregates and anonymizes user data to provide insights without compromising user privacy.

At Foberry, we ensure that all data collected through Microsoft Clarity complies with relevant data protection regulations, including the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA). Additionally, we use Clarity’s IP anonymization feature, ensuring that full IP addresses are not stored or tracked.

Opting Out of Microsoft Clarity Tracking

Users who prefer not to be tracked by Microsoft Clarity have several options to opt out of tracking:

Do Not Track (DNT) Settings: Users can enable the Do Not Track (DNT) feature in their browsers, which will signal websites not to track their activities. Microsoft Clarity respects these browser settings and will not track users who have enabled DNT.
Cookie Settings: Users can adjust their browser cookie settings to block or delete cookies associated with Clarity tracking. This may limit data collection and prevent session recordings.
Third-Party Opt-Out Tools: Users may also use third-party tools or browser extensions designed to block tracking scripts, including Microsoft Clarity, to prevent the collection of data.

TikTok Tracking

TikTok tracking involves the use of various tools, such as TikTok Pixel and Event API, to collect information about user interactions on both TikTok and Foberry’s website. These tools allow us to measure the performance of our ads, track conversions, and gain insights into user behavior.

TikTok Pixel: A piece of code placed on our website that tracks user interactions and behaviors such as page views, product clicks, and purchases after users click on or view one of our TikTok ads.
TikTok Event API: This allows us to send real-time event data from our website to TikTok, helping us to measure conversions and optimize our advertising campaigns.

Types of Data Collected by TikTok Tracking

TikTok’s tracking tools collect a variety of data points to help us measure ad performance and understand how users engage with our brand:

User Interactions: This includes tracking actions such as clicks on TikTok ads, video views, and other engagement metrics. Once users visit our website, the pixel records interactions such as page views, product clicks, add-to-cart events, and purchases.
Conversion Data: TikTok tracks conversions, such as when a user completes a purchase or signs up for a service after interacting with our ads. This helps us understand the effectiveness of specific campaigns.
Device Information: TikTok collects data about the device used to interact with ads and visit our website, including device type (mobile, tablet, desktop), operating system, browser type, and device identifiers.
Traffic Source: This tracks how users arrived at our website, whether through TikTok ads, organic content, or other referral sources, helping us gauge the success of our TikTok marketing efforts.
Demographic and Interest Data: TikTok collects aggregated information on the age, gender, and interests of users based on their interactions with content. This helps us tailor ads to more relevant audiences.

How Foberry Uses TikTok Tracking Data

The data collected via TikTok tracking tools is used to enhance our marketing efforts and provide a better experience for our customers. Specifically, we use this data for:

Ad Targeting and Personalization: TikTok tracking allows us to show relevant ads to users based on their previous interactions with our website and TikTok ads. This helps ensure our ads are displayed to users most likely to engage with our products.
Conversion Tracking and Optimization: TikTok’s tools help us track the performance of our ads by measuring conversions (e.g., purchases, sign-ups). This data allows us to optimize our campaigns by adjusting ad content, targeting, and budget to maximize results.
Audience Segmentation: TikTok provides us with data on user demographics and interests, allowing us to create targeted segments for our ads. This ensures we reach the right users with the right messages.
Retargeting: Through TikTok Pixel, we can retarget users who have visited our website or interacted with our products but did not complete a desired action (such as making a purchase). We show these users relevant ads to encourage them to return and complete the action.
Ad Performance Analytics: TikTok tracking helps us measure key performance indicators (KPIs), such as click-through rates (CTR), cost per click (CPC), and return on ad spend (ROAS). These insights help us refine our advertising strategies for better performance.

Timeframes for Data Retention

TikTok’s data retention practices comply with legal requirements and ensure that data is only stored for as long as necessary. Below are the timeframes for retaining various types of data:

Conversion Data: Data on conversions, such as purchases or sign-ups, is retained for 180 days. This allows us to track the long-term effectiveness of our campaigns and optimize accordingly.
User Interaction Data: User behavior data, including clicks and views, is retained for 30 days. This ensures that we can analyze short-term trends and optimize campaigns quickly.
Device and Browser Information: Data about the device and browser used to interact with our ads is retained for up to 90 days. This timeframe helps us ensure that our site performs well across various platforms and adjusts ad targeting based on device usage trends.
Remarketing Data: Remarketing lists, which track users for ad retargeting, are retained for 180 days. This gives us enough time to re-engage users who have shown interest in our products but haven’t converted yet.
Aggregated Reporting Data: Non-personal, aggregated data used for reporting purposes may be retained indefinitely. This data is anonymized and does not contain any identifiable information about individual users.

5. User Privacy and Data Protection

At Foberry, we prioritize user privacy and ensure that all data collected via TikTok tracking complies with relevant privacy regulations, including the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA). TikTok anonymizes or aggregates data where possible to protect user identities.

Data Security: TikTok employs security measures to protect user data from unauthorized access, alteration, or disclosure. The data is stored in secure systems, and we ensure that only authorized personnel have access to it.
Data Minimization: We are only eligible to collect the minimum amount of data necessary to achieve our advertising and business goals. This ensures that we handle user data responsibly and comply with privacy laws.

6. Opting Out of TikTok Tracking

Users have several options to opt out of TikTok tracking and control their data usage:

TikTok Ad Settings: Users can manage their ad preferences directly through the TikTok app. This includes opting out of personalized ads based on their interactions with content and ads.
Device Settings: Users can also disable interest-based ads by adjusting the privacy settings on their devices. This may reduce the amount of personalized data TikTok collects.
Third-Party Tools: There are browser extensions and tools that can block tracking pixels and other tracking mechanisms, which can prevent TikTok from collecting user data on external websites.

We encourage our users to periodically review our policy. Minor policy changes will be made without giving any prior notice whereas major changes will be made only when required and after notifying our clients through email. All third party organizations may change their policies at their convenience and without giving any prior notice. Foberry will not be accountable for third party policy changes and their impacts.